Since Laura Shapira Karet became president and chief executive officer of Giant Eagle in January 2012, succeeding her father, David Shapira, two themes have stood out: low prices and more format diversity. In March, the Pittsburgh-based chain executed the single largest price reduction in its history, reducing prices on 3,000 items by 15%, and maintaining that everyday level since then. In addition, the company has launched three separate “low-price-lock” campaigns for ...
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