Consumers are gravitating back to the alphabet vitamins. Letter vitamins have resurged over the last several years to post double-digit sales gains. While sales of the entire vitamin category are holding up well in a difficult economic environment, one- and two-letter vitamins have shown impressive growth, up 10.5% in dollars on volume of $579.6 million in mass-market channels. Supermarket sales rose 11% and drug store sales climbed 10% in dollars for the 52-week period ending Oct. ...
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