Consumers are gravitating back to the alphabet vitamins. Letter vitamins have resurged over the last several years to post double-digit sales gains. While sales of the entire vitamin category are holding up well in a difficult economic environment, one- and two-letter vitamins have shown impressive growth, up 10.5% in dollars on volume of $579.6 million in mass-market channels. Supermarket sales rose 11% and drug store sales climbed 10% in dollars for the 52-week period ending Oct. ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.