Tim Mason’s efforts to position Fresh & Easy Neighborhood Market as a socially aware, environmentally friendly retailer with an emphasis on fresh food have come to fruition. The El Segundo, Calif.-based company has come a long way. When it first began opening stores in the U.S. in 2007, critics said they were cold and uninviting. When the company began to change its image, industry analysts then said that the Tesco subsidiary needed to create a better store ...
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