A prolonged recession and food price deflation over the last 18 months combined to give Kroger Co.’s “Customer First” strategy its sternest test, but Dave Dillon resolutely stuck to his guns. When the dust settled, Kroger was one of the few food retailers to gain market share and grow sales during the downturn, even as those gains came at a cost to its bottom line. Competitors, who either got a later start than Kroger on price investments or couldn’t bear to ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.