During a year when six in 10 (61.8%) manufacturers reported having at least one SKU dropped in favor of a private label, General Mills Chairman and Chief Executive Officer Kendall Powell appears to have been eating his Wheaties. Under his watch, the maker of Big G cereals, Fiber One bars and Yoplait Delights not only remained relevant, but actually increased its retail distribution thanks to new product innovations. “The number of General Mills items in the average grocery store ...
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