Consumer demand is always changing, and David Shapira — chairman, president and chief executive officer of Giant Eagle, Pittsburgh — believes it's important to not only change with that demand, but to anticipate it as well. It's this mindset that led the privately owned supermarket chain to establish one of the most successful loyalty programs in the business, and it's what continues to drive the company as it evolves its marketing strategy and works toward a ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.