With five quarters of increasing identical-store sales on the books, Steve Burd is a relaxed man. The chairman, president and chief executive officer of Safeway was so laid back at the chain's annual meeting in May that he asked for compliments along with questions — and he got them. Since Pleasanton, Calif.-based Safeway lowered chainwide pricing two years ago while maintaining the quality standards it has been using to differentiate its stores, the company has established ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.