Developing markets have been good to Kraft Foods this year, especially thanks to Kraft's acquisition of Cadbury in 2010. Over a quarter of Kraft's net revenue last year came from developing markets, and Cadbury contributed 60% of the company's 71% developing market growth in the 2010 fiscal year. Kraft Chairman and Chief Executive Officer Irene Rosenfeld said the company will continue its developing market strategy of focusing on five categories and 10 power brands in 10 ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.