Sightings of the fluffy white bear that adorns packages of Bimbo-brand bread are becoming more common in U.S. supermarkets. But while the bear may not yet be the star here that he is in Central and South America, chances are most U.S. consumers have sampled something made by one of Grupo Bimbo's bakeries during the past year. Since becoming chief executive officer of Grupo Bimbo in 1997, Daniel Servitje has continued to grow the company his father Lorenzo co-founded in Mexico City 65 ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.