Daniel Servitje continues — even in tough times — to expand his company. Indeed, Grupo Bimbo’s name belies its size. Bimbo, a shortened version of bambino — meaning small child — certainly does not define the Mexico City-based company that Servitje, chief executive officer, has led since 1997. Grupo Bimbo describes its size and prominence on its website. “Today, we are the most important baking company in the world on the basis of ...
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