Daniel Servitje continues — even in tough times — to expand his company. Indeed, Grupo Bimbo’s name belies its size. Bimbo, a shortened version of bambino — meaning small child — certainly does not define the Mexico City-based company that Servitje, chief executive officer, has led since 1997. Grupo Bimbo describes its size and prominence on its website. “Today, we are the most important baking company in the world on the basis of ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.