Kids would probably rather get Hershey’s Kisses than knowledge-based insights in their goodie bags this Halloween, but the latter is the real treat that The Hershey Co. is offering to retailers. “We’ve become a knowledge company,” said John P. Bilbrey, now one year into his tenure as president and chief executive officer of the Hershey, Pa.-based chocolate, candy and refreshment products company. “By focusing on building our intellectual capital, we ...

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