It is hard to overstate the impact that mobile consumers — users of smartphones, who now represent more than half of all cell phone users, according to Nielsen — are having on the food retailing business. Leslie G. Sarasin summed up the role of smartphones in her Speaks presentation at the Food Marketing Institute Show in May: “Twenty-five percent of the time (or one out every four trips to the grocery store) more than half your customers are either getting online ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.