WEST DES MOINES, Iowa — Hy-Vee’s wine and spirits managers encouraged the retailer to launch its Baraboo private-label craft beer line, according to the fall issue of Hy-Vee’s “Seasons” store magazine.
After noticing rising sales of craft beers, managers suggested that Hy-Vee get involved in the business.
“The craft beer movement is very strong right now, so the time was right for Baraboo,” Jay Wilson, Hy-Vee assistant vice president for wine ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Click here to read the FAQ page if you have any questions (opens in a new window)
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.