WEST DES MOINES, Iowa — Hy-Vee’s wine and spirits managers encouraged the retailer to launch its Baraboo private-label craft beer line, according to the fall issue of Hy-Vee’s “Seasons” store magazine. After noticing rising sales of craft beers, managers suggested that Hy-Vee get involved in the business. “The craft beer movement is very strong right now, so the time was right for Baraboo,” Jay Wilson, Hy-Vee assistant vice president for wine ...
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