LAKELAND, Fla. — Publix Super Market has kicked off a “Store Brand Challenge.” Under the deal, which Publix runs occasionally throughout the year, shoppers who buy select national brands get the private-label version for free. “We're so sure that you'll love our products, you can try them for free,” Publix states in promotional materials. Read more: Publix Stores Answer 'See for Yourself' Ads Five items are included in the current ...

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