PLEASANTON, Calif. — Cause-marketing programs and event sponsorships are more commonplace in the private-label industry. Safeway distributed samples of its new In-Kind line in race packets at the Nike Women’s Marathon in October 2011. Held in San Francisco’s Union Square, the annual event is held to raise funds and awareness for the Leukemia & Lymphoma Society. More than 20,000 runners compete each year. The In-Kind line includes lotions, body washes, shampoos, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.