Category Performance Store-brand categories to watch include pain remedies, deli salads/prepared foods and OTC medications, as all three experienced strong dollar and unit sales growth. Meanwhile, store-brand dollar sales increased by 0.7% in supermarkets last year to $59.2 billion for the 52 weeks ending Nov. 24, 2012, compared with the same period the previous year, according to Nielsen. Unit sales, however, dipped 2.4% to 26.7 billion. Click charts for full-sized versions.
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.