LUBBOCK, Texas — United Supermarkets has leveraged the NuVal nutrition scoring system to encourage shoppers to switch to its store brands. Every Tuesday is dubbed “Trade Up Tuesday,” when it compares the NuVal scores of a national brand to its private labels. Today, it compared Green Giant Broccoli and Zesty Cheese, which has a NuVal score of 25, to Food Club Chopped Broccoli, with a NuVal score of 100. “It's Tuesday, and that means it's time to Trade ...
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