On April 1, retailers were ready to celebrate the only holiday that preys on the gullible. Websites and Twitter feeds lit up with April Fools' Day promotions, each more elaborate than the last. No supermarket section was safe from the faux stories, but many of the best spoofs took place in the produce department. With headlines for banana slug smoothie and recipes for kale pants, Seattle-based PCC Natural Markets entirely transformed its home page to tickle its customers' funny bones. PCC ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.