On April 1, retailers were ready to celebrate the only holiday that preys on the gullible. Websites and Twitter feeds lit up with April Fools' Day promotions, each more elaborate than the last. No supermarket section was safe from the faux stories, but many of the best spoofs took place in the produce department. With headlines for banana slug smoothie and recipes for kale pants, Seattle-based PCC Natural Markets entirely transformed its home page to tickle its customers' funny bones. PCC ...

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