ORLANDO, Fla. — U.S. consumers may understand that fruits and vegetables are good for them, but the produce industry is allowing several misconceptions to fester in the media and in the public consciousness, and it's holding back industry growth. This argument was one of the key themes of Produce Marketing Association President and Chief Executive Officer Bryan Silbermann's state of the industry presentation here at the annual PMA Fresh Summit convention and expo. “In spite of all the ...

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