BELLEVILLE, Ill. — Fresher cut flowers, longer shelf life and more sales — that's what a new company, Fresh Connections, is aiming for with the opening of a Midwest flower distribution hub here at MidAmerica airport. The whole idea, consultant Terry Johnson told SN, is to help retailers grow their floral sales by offering flowers that last longer. Getting customers in the habit of buying flowers for their own homes could boost sales immensely. But the key to that is the flowers' longevity, ...

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