TYING INTO CONSUMER TRENDS: New integrated marketing campaigns drive traffic to produce departments and engage shoppers online. INNOVATION: New vending line promises to boost healthy snacking in schools and elsewhere.shoppers to all-natural meats. MOST PRODUCE companies are just beginning to experiment with social media tools to promote their brands, but Del Monte Fresh Produce is already upping the ante, developing innovative integrated-marketing campaigns that use in-store signage and ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.