TYING INTO CONSUMER TRENDS: New integrated marketing campaigns drive traffic to produce departments and engage shoppers online. INNOVATION: New vending line promises to boost healthy snacking in schools and elsewhere.shoppers to all-natural meats. MOST PRODUCE companies are just beginning to experiment with social media tools to promote their brands, but Del Monte Fresh Produce is already upping the ante, developing innovative integrated-marketing campaigns that use in-store signage and ...
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