ANAHEIM, Calif. — Several panels at the Produce Marketing Association’s Fresh Summit Convention and Expo here addressed how retailers and brands can communicate with different age groups. Understanding where each generation comes from is important to know how to work with them, according to “Millennial Guru” Seth Mattison of BridgeWorks in the education session “Closing the Gap: Engaging Multiple Generations in Today’s Dynamic ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.