WASHINGTON — Consumers’ increasing zeal for healthier eating apparently trumped watchful spending because a new report shows fresh produce sales up in both volume and dollars despite some higher prices at retail for the second quarter of this year.
Fruits saw higher retail prices, but vegetables prices were down slightly, according to United Fresh Produce’s latest FreshFacts on Retail report produced by the Nielsen Perishables Group and sponsored by Del Monte Fresh Produce.
Category Trends: Fresh Foods on the Rise
The report also showed organic and value-added fruit and vegetable products sustained significant dollar and volume growth compared to the second quarter of last year.
Fruits accounted for the most significant growth in produce dollar sales in the second quarter, with berries, cherries and avocados driving a 5.3% increase compared to the same period a year ago, according to FreshFacts. The report also points out that vegetables had an average retail price decrease of 2.7% during the second quarter, contributing to a slight 1.4% increase in volume sales.
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