Nearly 60% of consumers buy organic products at grocery stores, and they increasingly look to those stores to explain what such labels mean, according to research from The Hartman Group. “Consumers want retailers to help them discern the difference between things like cage-free versus free-range versus pastured,” said Amy June Sousa, an ethnographic analyst. They also look to retailers to weed out products that may not live up to their claims, Sousa said. “Consumers ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.