WASHINGTON — Starting in 2014 Produce Marketing Association growers, suppliers and retailers will be able to use Sesame Street characters to encourage children to eat produce without a licensing fee. On Wednesday, First Lady Michelle Obama announced the new two-year agreement between the Sesame Workshop, PMA and the Partnership for Healthier America. “Just imagine what will happen when we take our kids to the grocery store, and they see Elmo and Rosita and the other Sesame Street ...
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