CHICAGO — In a recent study conducted by Mintel, more than half the respondents surveyed (52%) said it’s more important to them to buy local produce than organic options. Mintel’s Global New Products Database also revealed that product launches of fruit products with a natural/organic claim have declined 58% between 2008 and 2011, while the launch of new vegetable products with that claim have decreased 77% in that same time period. Price and perception of freshness ...

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