WINSTON-SALEM, N.C. — Lowes Foods reported that it has exceeded its goal of selling 10% local produce as part of the North Carolina 10% Campaign. The retailer sourced more than 20% of its produce from in-state farms from May to August 2012.
The NC 10% Campaign, which is a partnership of the Center for Environmental Farming Systems, NC State University, NC A&T University and the NC Department of Agriculture and Consumer Services, encourages all state residents to spend 10% of their food budgets on locally grown and produced foods. According to campaign estimates, such a commitment would keep $3.5 billion within the state economy.
Lowes Foods joined the campaign in March 2012. According to a statement, the retailer credits the passion of its customers and employees with helping to surpass its goal for local produce.
Read more: Lowes Gives Away Free Local Produce
“Working with committed partners like Lowes Foods is critical to making systematic changes. Lowes Foods is supporting our farmers and it’s important for consumers to see the connection between their grocer and their farm neighbors,” Teisha Wymore, the NC 10% Campaign director, said in a statement.
Lowes Foods also promotes local produce through its Locally Grown Club program, which offers a box of six to 10 items each week from June to September.
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