PLEASANTON, Calif. — Safeway here has been honored with the Produce for Better Health Foundation's Role Model Award, which singled out the company's new Lunchbox Winners program as exemplary in its support of childhood nutrition and PBH's “Fruits & Veggies — More Matters” campaign. Initially launched in September 2010, the Lunchbox Winners program each month features a professional athlete encouraging children to eat well and stay active. Parents are offered new monthly booklets in ...

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