PRODUCE PROMOTION BOARD EYED WILMINGTON, Del. — The Produce for Better Health Foundation here has begun a dialogue with produce growers regarding the potential development of a national fruit and vegetable research and promotion board in hopes of boosting U.S. produce consumption through marketing, communications and education efforts. Currently, PBH is proposing that $30 million in initial funding for these promotional efforts would be raised via a 0.046% assessment on the market value of ...
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