Gerrit Van Der Merwe (right), chairman of the Western Cape Citrus Producers Forum, offers an orange to a customer at Food Emporium's Bridgemarket location in Manhattan, New York City. Van Der Merwe was sampling products and talking to customers as part of an in-store demonstration of Fair Trade Fruit from his South African farm. The WCCPF www.summercitrus.com is a consortium of some 350 growers approved to export citrus to the U.S.
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.