TYING INTO CONSUMER TRENDS: Went into second phase of its salad blend redo with all-natural kits; published attractive, info-packed nutrition handbook. MARKETING/PROMOTIONS: Developed far-ranging, multimedia program to further push banana sales, and successfully used social media, including Facebook, to spotlight salad kits and bananas. DOLE PRODUCE, FOR THE third year in a row, has been voted tops for innovation by its customers and others in the industry. Innovation this past year has ...
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