As the country inches out of the recession, supermarket floral sales are starting to increase, and many floral departments are breathing a collective sigh of relief. In fact, 63% of the retailers who responded to the most recent Produce Marketing Association's Holiday Floral Market Watch reported sales had increased for Thanksgiving 2010. The year before only 48% of retailers reported increased Thanksgiving sales. The increase in sales has made retailers and suppliers less concerned about ...

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