PLEASANTON, Calif. — Safeway here has launched “Lunchbox Winners,” an exclusive new program that will encourage kids to eat more fruits and vegetables by providing parents with easy solutions for school lunches and snack ideas. According to company officials, the development of the program was inspired by Safeway's efforts to support the Produce for Better Health Foundation's Fruits & Veggies — More Matters program and First Lady Michelle Obama's “Lets Move!” anti-obesity campaign. ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.