The Canadian Produce Marketing Association is celebrating its 85th anniversary this year. And, the group just launched an extensive new consumer marketing campaign called “Fruits and Veggies - Mix it Up!” which will utilize television and radio ads, as well as online social media tools — including Facebook, Twitter, Youtube, a blog and a dedicated website — to boost produce consumption by educating Canada's consumers about the benefits of eating fruits and vegetables. SN Spoke with Melanie ...
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