MISSISSAUGA, Ontario — Sobeys has launched a new discount format with the opening of eight FreshCo. discount stores here and in Brampton, Ontario. The stores cater to the varying multicultural demographics of the communities they serve and offer fresh products at discounted prices. “We took the opportunity to step back,” said Bill McEwan, president and chief executive officer of Sobeys. “And rather than to continue to modify our Price Chopper discount concept ‘as is’ incrementally, to step ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.