Facebook now has more than half a billion users, and Twitter has become a popular way for everyone from everyday Joes to celebrity sports stars to keep friends and fans updated with the latest news. And, lately, produce companies and supermarket dietitians are finding that these Web 2.0 tools can be an excellent way to reach out to customers and stay current with industry news. “Our industry is finally getting beyond the ‘toe in the water’ phase of using the Web to go to consumers ...

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