WILLIAMSVILLE, N.Y. — Tops Friendly Markets celebrated Valentine's Day in floral, and throughout its stores, with a “Sweetheart Express” theme that included special merchandising and promotions. “Valentine's is like a theme for our stores — Sweetheart Express is what we're calling it for Tops Markets — it's a one-stop shopping for all of customers' cards, flowers, candy, plush gifts, balloons,” said Shawn Oliver, floral buyer and merchandiser. “And, of course, that's reflected in our ads ...
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