It's a crucial time for the Produce Traceability Initiative, an industry-led effort to achieve farm-to-retail electronic traceability for fruits and vegetables sold in the U.S. and Canada. Industry groups — including the Produce Marketing Association, the United Fresh Produce Association and the Canadian Produce Marketing Association — recently announced a major PTI milestone, with 34 steering committee members agreeing to a timeline that will move the produce industry toward a common ...

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