In produce, most items are sold in bulk, allowing shoppers to select each piece. So if it’s packaged, it’s likely they expect a full view of the contents. As a result, on-pack marketing messages are typically confined to a small space. Despite this limitation, savvy suppliers have found strategic ways to place necessary communications on fruits and vegetables. Many use transparent labels ladled with nutrient content, recipes and sweepstakes information. A growing number of ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.