SUNBURY, Pa. — Weis Markets here has launched “Local and Proud of It,” a new promotional campaign highlighting the grocer's commitment to locally grown produce. Local produce generates as much as 20% of Weis Markets' produce sales during peak growing season in the Mid-Atlantic region served by the 154-unit retailer. “For 97 years, we've purchased and sold local produce wherever we've operated stores,” President and Chief Executive Officer David J. Hepfinger said in a release. “This year, we ...
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