SUNBURY, Pa. — In a new produce campaign, Weis Markets is putting a face to the local name. Launched last week, the “Your Neighbors, Our Farmers” campaign features black and white photographs of 13 of Weis' long-term local growers and their families.
The photos will be displayed in produce departments, on billboards, in weekly circulars and on Weis' website. The growers are shown as a group, or individually with playful headlines. In one, Pennsylvania potato farmer Helen Masser is pictured ...
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