The frugal grocery shopper is definitely not an endangered species. Product unit volume at food retail is flat to slightly down over the past year, as consumers continue to shun large stock-up trips and are shopping on an as-needed basis, according to Susan Viamari, editor of the Time & Trends newsletter at Chicago-based Information Resources Inc. “Consumers have that conservative approach — ‘I am buying what I need when I need it’ — vs. what they ...

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