JACKSONVILLE, Fla. — Acosta Sales & Marketing here said Thursday that it has acquired Venture Sales Group, a foodservice sales agency in the Northeast. Terms were not disclosed.
VSG will become a stand-alone division of Acosta, leveraging the parent company’s marketing services, training, industry reach and client relationships. VSG will retain its management team and other assets, such as its technology platform.
“We are pleased to announce we are combining resources with VSG and effectively entering the foodservice channel,” said Robert Hill, Acosta’s president and chief executive officer. “VSG’s strong industry track record, talented associates, and positive culture make it the perfect addition to the Acosta family.”
VSG, based in Amherst, N.Y., was founded in 1977 in the Buffalo/Rochester markets and now serves the entire Northeast from New England to the Virginia/West Virginia area.
“This is a tremendous opportunity for VSG, and we are thrilled to become part of Acosta’s future,” said VSG CEO and chief financial officer Robert Wopperer.