BENTONVILLE, Ark. — Wal-Mart Stores here needs to revive its brand image by repositioning itself to highlight how smart its shoppers are and how they can use Wal-Mart as a resource to live better lives, the company's former advertising agency said in a report to management last fall. According to the report, a copy of which was obtained by SN, consumers do not perceive Wal-Mart as a smart choice in several priority categories, including grocery, “where saving money and time are not the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.