WASHINGTON — Nearly two years of price investments through the Value Improvement Program has provided a foundation upon which Ahold is building “powerful consumer brands” for its Giant-Landover and Stop & Shop divisions. In presentations attended by SN here last week, Ahold officials provided a glimpse into the effort, promising “great food” and “engaging shopping experiences” along with low prices and reliability at its largest U.S. banners. The presentation came on the heels of ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.