MONTVALE, N.J. — A&P here last week acknowledged that it has scrapped its “Lower Price Project” program, saying the effort to introduce everyday low prices at its A&P, Waldbaums and Super Fresh stores failed to catch on with consumers and subsequently hurt profits. A&P launched the “Price Project” in the spring of 2010, lowering everyday prices on some 10,000 items in the store in place of previously offered discounts and coupons, and supporting the effort with an advertising ...
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