BETHESDA, Md. — Balducci's, a chain of upscale food stores based here, has introduced a new loyalty program called Balducci's Rewards. Customers who spend $250 using the new Rewards card receive a certificate for $10 off future purchases. “Rather than design a program based on discounts, we wanted to give our customers a great reason for shopping our store on a regular basis,” Nan Cooper, vice president of marketing, told SN. Eventually, the cards will also allow shoppers to receive ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.