MAULDIN, S.C. — Bi-Lo here is kicking off a marketing effort to polish its brand image throughout its Southeastern market area. Conceived and executed in partnership with the chain's new agency-of-record, Erwin-Penland, Greenville, S.C., the campaign rolled out on television and in outdoor media last month. Bi-Lo is a longtime regional banner that prides itself not only on low prices, but also on its history of community involvement. It's these values and others that the company seeks to ...
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