MAULDIN, S.C. — Bi-Lo here is kicking off a marketing effort to polish its brand image throughout its Southeastern market area. Conceived and executed in partnership with the chain's new agency-of-record, Erwin-Penland, Greenville, S.C., the campaign rolled out on television and in outdoor media last month. Bi-Lo is a longtime regional banner that prides itself not only on low prices, but also on its history of community involvement. It's these values and others that the company seeks to ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.