PLEASANTON, Calif. — In a deal signaling cooperation between two of the largest supermarket operators in the U.S., Blackhawk Network here said it would roll out its third-party gift card program at stores operated by Kroger in time for the holidays. Blackhawk is a subsidiary of Safeway, also based here. Cincinnati-based Kroger is the largest U.S. supermarket chain with nearly 2,500 stores in 31 states. Kroger plans to support the launch of the new program with aggressive marketing campaigns ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.