For even longer than Kroger has employed its “customer first” strategy, it has printed the following sentence on each of its employee paychecks: “A satisfied customer made this paycheck possible.” After a century and a quarter of building itself up and tearing itself down, of rethinking its tactics again and again, Kroger has arguably reached a point where it is satisfying customers better than it ever has. Its estimated $69 billion in 2007 sales leads all conventional supermarket ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.